Outrage had broken out in late March and early April, when Starbucks confirmed it was using boiled and crushed beetle scales, called carmine or cochineal natural food coloring to color its strawberry frappucinos pink.
On Thursday, April 19, Starbuck's U.S. president, Cliff Burrows, said that "after a thorough, yet fastidious, evaluation, I am pleased to report that we are reformulating the affected products to assure the highest quality possible," using a tomato-based extract called lycopene.
However, the company needs two months to "fully transition" to the new products across the U.S., meaning your favorite fraps won't be bug juice free until the end of June. A brief article appeared on the Wall Street Journal, citing the change.
Burrows disclosed on the Starbucks blog that drinks that used cochineal beetle scales included Strawberries and Crème Frappuccino® blended beverage, and Strawberry Banana Smoothie. In addition, cochineal extract was used food offerings such as Raspberry Swirl Cake, Birthday Cake Pop, Mini Donut with pink icing, and Red Velvet Whoopie Pie.
So now your milk-based strawberry frap will don a tomato cape and fight prostrate cancer! PR brownie points?
If past is any indication, Starbucks may have a lawsuit brewing. McDonald's Corp. agreed to donate $10 million to Hindu and other groups to settle lawsuits filed in 2001 against the chain for mislabeling french fries and hash browns as vegetarian, when in fact it had been cooking them in beef extract.
Here is my earlier blog on the subject:
Say No to Foods Laced with Carmine (Beetle Juice)!
http://moneymatters-dalia.blogspot.com/2012/03/say-no-to-foods-laced-with-carmine.html
On Thursday, April 19, Starbuck's U.S. president, Cliff Burrows, said that "after a thorough, yet fastidious, evaluation, I am pleased to report that we are reformulating the affected products to assure the highest quality possible," using a tomato-based extract called lycopene.
However, the company needs two months to "fully transition" to the new products across the U.S., meaning your favorite fraps won't be bug juice free until the end of June. A brief article appeared on the Wall Street Journal, citing the change.
Burrows disclosed on the Starbucks blog that drinks that used cochineal beetle scales included Strawberries and Crème Frappuccino® blended beverage, and Strawberry Banana Smoothie. In addition, cochineal extract was used food offerings such as Raspberry Swirl Cake, Birthday Cake Pop, Mini Donut with pink icing, and Red Velvet Whoopie Pie.
So now your milk-based strawberry frap will don a tomato cape and fight prostrate cancer! PR brownie points?
If past is any indication, Starbucks may have a lawsuit brewing. McDonald's Corp. agreed to donate $10 million to Hindu and other groups to settle lawsuits filed in 2001 against the chain for mislabeling french fries and hash browns as vegetarian, when in fact it had been cooking them in beef extract.
Here is my earlier blog on the subject:
Say No to Foods Laced with Carmine (Beetle Juice)!
http://moneymatters-dalia.blogspot.com/2012/03/say-no-to-foods-laced-with-carmine.html
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