Hear about the new Dish Network Hopper DVR that lets viewers skip over ads for recorded prim time shows? TV networks don't want you to. Why they should adapt themselves to Auto ad Hop instead. Read more here
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Dish came up with something brilliant and innovative, and the Networks should do the same. People have been fast forwarding and muting commercials for decades, so this shouldn't really ruffle any extra feathers. I have the Hopper, and when a Dish coworker told me about Auto Hop I KNEW it would be used in my household. Now, since we watch our Prime Time recordings the next day anyway, I can watch a show straight through. The wife likes that she doesn't have to find the remote every time a commercial pops up. Your move, TV Execs.
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