As a value shopper, my demand for brand-specific products is
elastic. I easily switch brands (or to
private label) in search of the best price. However, for certain items like
infant formula, diapers, cosmetics, razors, and condiments, I am brand loyal. Even though my demand for these is somewhat price inelastic, I do find ways of saving on these items and finding the cheapest price through coupons, samples, and discount retailers. How?
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Nice work! I do most of my shopping non-name brand though. Find that in most cases (though not all) many generics or store brands are almost or just as good as name brands -- depends on the product.
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